About us

Watkins Valeur, a business firmly associated with the empowerment of women in Africa has been a pioneer in the direct selling industry since the early 1940's.

Celebrating a track record of more than 7 decades in product development and the distribution of high quality products such as ladies and mens fragrances, toiletries, skincare, homecare and healthcare products, the Watkins Valeur philosophy has prevailed by allowing those associated with the brand to become financially independent.

Watkins Valeur boasts with a distribution network of over 8000 successful independent distributors and agents throughout South Africa, Botswana Namibia, Lesotho, Swaziland, Angola, Kenya, Zimbabwe, Nigeria and Mozambique. By joining the Watkins Valeur Family you are given the key to a better financial future which will enable you to be financially emancipated.

Our Mission

The Watkins Valeur Mission Statement is securely balanced on three crucial elements: Product, Patron and Personnel. The symbiotic relationship of brand, customer and employee enables and stimulates various healthy business cycles in which each one affiliated with the Watkins Valeur brand remains triumphant.

  • Top quality products are locally manufactured and supplied at most affordable prices
  • The empowerment of our patrons in being financially independent
  • Establishing financial security and corporate growth for our employees

Our Vision

To be the leading direct selling company in Africa

Brief History

The Watkins brand migrated to the shores of South-Africa during the early 1940’s. With the acquisition of Valeur Cosmetics during the 90’s, it enabled the enterprise to expand its reach to an extended geographical area in Africa. So was the Watkins Valeur brand born, establishing a successful marriage of exceptional quality products at competitive prices.

Subsequently the Watkins Valeur brand has expanded into the greater part of Africa, boasting with subsidiaries in Botswana and Namibia as well as being represented in other African countries such as Lesotho, Swaziland, Angola, Kenya, Zimbabwe, Nigeria and Mozambique.

Today it may be said that Watkins Valeur has experienced unimaginable success and is still growing in its entirety, improving the lives of women in business.